I think part of the thing with coffee shops is the personal
interaction that you have with someone creating something specifically
for you. In most restaurants, the person who makes your food is not the
person who brings you your food, and the person who greets you and takes
your payment may be still other people.
In coffee shops,
the exchange is much more direct. In a small shop, the same person might
be doing everything for you -- taking your order, preparing your
choices, and ringing you up. Even in the case where there's a small team
making all of this happen, it's happening right in front of you, up
close and personal, and you can see exactly what's going on. The chances
of actual conversation are substantially increased here, too, as
opposed to the situation in a restaurant or another service industry
type deal. For at least a few minutes, you're stuck waiting, the
barista's got things to do, and it's perfectly reasonable to exchange a
few words.
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